Tom & Co (pet food & accessories retail)

Another success story (1993-1997). Tom&co was a small retail belgian network (10 shops) without brand identity.
The brand quickly grew up and quit the agency after having been bought by Delhaize 4 years later with more than 100 shops.
The brand identity is still in use today. Baseline : ‘Tout pour l’animal familier’. Campaign tagline : ‘Génération TOM&CO’.


Denis Knoops / Tom&co

adopt team

X-generation (agency)

Phil van Duynen / creative director / art director / designer

Thierry Deswaef / creative director / copywriter

film production : Milly films


Brand identity/ TV /print / promo campaigns, folders,...