Campaign for the belgian creative advertising awards gala, comparing Knokke-le Zoute (where it takes place)
to Cannes Lions ( the main international awards).
CCB becomes then ‘Comme à Cannes, Belgium’ and will run as it for several years.
Terry Focant / CCB
Phil van Duynen / creative director / art director
Philippe Hollander / copywriter
Print & posters / web / activation / ambient media